Simply Fleet
We're your charging W-2 — at 1099 cost.
Distributed driver network at every public fast charger across the DMV — handling the operational layer between your AVs and the chargers your robot arms can't reach yet.
The frame
We sell charging operations insurance.
Robot arms fail. RFID handshakes drop. Network connections glitch. When a Waymo or Lucid robotaxi sits at a charger not actually charging, you bleed $40–80 of revenue per failed session. Simply's human network catches every failure mode robots can't.
We're not building autonomous chargers. We're selling the SLA-backed guarantee that your fleet is charged when you need it to be.
The math
~$77 per AV per day. Compounds fast.
Each AV at a public charger needs more than plug-in. Cleaning, inspections, charge-completion QA, light damage touch-ups. All things robots can't do.
| Service | Frequency / day | $ per | Daily $ |
|---|---|---|---|
| Charging plug / unplug | 3× | $5 | $15 |
| Charging-completion QA | 3× | $4 | $12 |
| Quick interior wipe-down | 12× | $2.50 | $30 |
| Visual damage inspection | 1× | $6 | $6 |
| Hand wash (pro-rata weekly) | 0.4× | $25 | $10 |
| Monthly detail (pro-rata) | 0.03× | $120 | $4 |
| Per AV / day | ~$77 | ||
| Per AV / year | ~$28K | ||
Positioning
Complementary to depots, not competitive.
We're the overflow layer. We come in when your depot model breaks down:
AVs caught off-depot at end of shift
Driver dispatched within 15–30 minutes to any public fast charger in our coverage.
Fleet expansion outpaces depot construction
Operate in metros where your depot isn't built yet, then hand off when it comes online.
Depot capacity overflows during demand spikes
Burst capacity at public chargers in the same geo, identical SLA.
Cross-metro routes need intermediate charges
Coverage corridors between metros, not just intra-metro.
The bonus value
Off-peak shift the networks will love.
Simply schedules sessions at 11am–3pm and 9pm–6am — when public chargers sit underused. Networks defer capex on new stalls; retail customers stop fighting for plugs at 5pm. Your fleet gets predictable availability.
- Customer charges 5–7pm (peak)
- Long lines, retail NPS suffers
- Same kWh during constrained hours
- Network needs more stalls for peak
- Simply charges customer cars 11am–3pm
- Stalls available at peak for retail
- Same kWh during underutilized hours
- Network defers capex on new stalls
Start with an intel call
No pitch. Just a 30-minute conversation.
Reese leads our fleet conversations. The first call is intel-gathering — understand your operational pain, see if there's a fit. No contract talk until we both want one.
FAQ